Coke Bottle Prototype Sold for $240,000 at Julien’s Auction

By on Dec 4, 2011 in Announcement, Food, Lifestyle, United States Comments

Coke Bottle
Image Credit: Coca Cola Company/
Julien’s Auctions

A coke or Coca-Cola bottle prototype, designed by Earl R. Dean in 1915, has been sold at $240,000 at Julien‘s auctions in Beverly Hills, Saturday, December 3, 2011, as disclosed by Julien’s, on the same date.

The unique bottle was reportedly designed more than 90 years ago to differentiate Coke from its imitators. There are only two bottles of that prototype in existence.

According to Julien’s Auctions to solve the problem of imitations,

Benjamin Thomas, co-founder of the Coca-Cola Bottling Company, came up with a solution. He stated, “We need a bottle which a person can recognize as a Coca-Cola bottle when he feels it in the dark.” In response, Coca-Cola launched a competition among bottle suppliers to come up with a distinctive design. During the 1916 Bottlers Convention, and among several other design entries, Dean’s contour design would be voted the winner.

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