Coca Cola obesity ad: New Coke commercial ‘Coming Together’ talks about fighting obesity (Video)

By on Jan 15, 2013 in Food, Health, United States Comments

Updated: January 23, 2013 11:50 a.m.

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A Coca Cola obesity ad was released online on Monday, January 14, 2013 titled “Coming Together,” as shown in the video below. With obesity being a major growing problem in the US, the new Coke commercial is inviting business and government leaders, as well the public to join hands in finding a solid solution.

Coca Cola obesity ad

Coca Cola obesity ad
Image Credit: Coca Cola video

“For over 125 years, we’ve been bringing people together. Today, we’d like people to come together on something that concerns all of us: obesity…And as the nation’s leading beverage company, we can play an important role.” A female sweet voice said on the two-minute Coca Cola anti-obesity ad.

Coca Cola, via its obesity campaign commercial that will later appear on US TV and cable networks, noted that the company offers 180 low- and no-calorie beverages in their more than 650 beverage products. Coke also mentioned its previous and current programs in in fighting obesity on adult and children in the US.

“Beating obesity will take action by all of us, based on one simple common-sense fact: All calories count. No matter where they come from including Coca-Cola and everything else with calories. And if you eat and drink more calories than you burn off, you’ll gain weight.” The voice-over announcer added.

“We are committed to bring people together to help fight obesity. This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice, and information.” Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America, was quoted at Coca-ColaCompany.com.

“The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed.” Kronauge added, as another new Coke commercial titled “Be OK” set to be released on ‘American Idol’ on Wednesday, January 16, which will encourage people to have some fun while burning calories.

However, not everyone seemed to be happy with the new Coca Cola commercial. This includes the Center for Science in the Public Interest (CSPI), an anti-obesity organization that released an animated short film last October called “The Real Bears,” which featured bears that are notably similar to the Coca-Cola polar bears.

“The soda industry is under siege, and for good reason. This new advertising campaign is just a damage control exercise, and not a meaningful contribution toward addressing obesity.” CSPI Executive Director Michael F. Jacobson was quoted in a statement at CSPINet.org also on Monday.

“What the industry is trying to do is forestall sensible policy approaches to reducing sugary drink consumption, including taxes, further exclusion from public facilities, and caps on serving sizes such as the measure proposed by Mayor (Michael) Bloomberg.” Jacobson added.

Related Post: Coca-Cola flavor drops introduced, ‘Dasani drops’ in easy-to-carry bottle


Coming Together: New Coca Cola commercial, talking about fighting obesity
Video Credit: CocaColaCo/YouTube



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