Coca-Cola formula transferred to World of Coca-Cola exhibit, moved to new home after 86 years

By on Dec 9, 2011 in Food, Lifestyle, United States Comments

For the first time in 86 years, the secret Coca-Cola formula was recently moved to a new home in Atlanta from a vault at SunTrust Banks Inc, marking its 125th anniversary.



The Coca-Cola Company Chairman and CEO Muhtar
Kent, showing the Coca-Cola formula at Coke’s Vault

Image Credit: TheCoca-Colacompany.com

As noted in a press release at TheCoca-Colacompany.com on Thursday, December 8, 2011, the historical Coca-Cola formula has been transferred to a permanent exhibit where the public can see it.

According to Coke, the company will be sharing its rich history and ageless appeal of its secret formula publicly at the exhibit called “The Vault of the Secret Formula“, which opened that day at the World of Coca-Cola.

“This is a special day in Coca-Cola history, and the perfect culmination to our 125 the anniversary celebrations this year,” The Coca-Cola Company Chairman and Chief Executive Officer Muhtar Kent was quoted on the report.

“By sharing this secret formula experience with our consumers, we celebrate both the rich history of the brand’s beginnings and the moments of refreshment and happiness to come for future generations.” Kent added, noting that this is also a part to thank their costumers around the wold.

“The move of the Coca-Cola secret formula is a historic moment for the Company,” The Coca-Cola Company Archives Director Phil Mooney was quoted as saying, adding that the company is doing everything to safeguard it at the World of Coca-Cola.

The Coca-Cola formula was invented by Dr. John S. Pemberton in 1886 and was kept as a secret to a small group and the company said it was not written down; contrary to a report last February that a website has a handwritten copy was placed in a book as a recipe.

Apparently, the website claims they have a copy of the list of original ingredients and quantities needed to produce Coca-cola, and showing two lists from different individuals and comparing them with each other.

Back in 1891, Asa Candler became the sole owner of Coca-Cola after purchasing the rights to the business, and was bought by Ernest Woodruff and a group of investors in 1919.



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