Chrysler’s Twitter account drops the F-Bomb, apologizes, employee fired for the compromise

By on Mar 10, 2011 in Business, Internet, Technology, Weird Comments

Chrysler, through its official Twitter account @ChryslerAutos, accidentally dropped the F-bomb on Wednesday, March 9, 2011, in which the company had apologized later.

According to Jalopnik, which was said to have been the first to wrote the story; @ChryslerAutos send a disturbing tweet, in which the account has nearly 8,000 followers.

“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive.” @ChryslerAutos tweets, in which a certain Trisha Verma @tverma29 re-tweeted the message later.

“Whoa – what? RT @ChryslerAutos: I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive.” Trisha Verma tweets. (Note: The original tweet has the F-Bomb uncensored spelling.)

Apparently, the story immediately went viral and the original tweet was removed by Chrysler, and issued a public apology.

“Our apologies – our account was compromised earlier today. We are taking steps to resolve it.” @ChryslerAutos tweets.

Later, Chrysler made a blog post and explained their side of the story, emphasizing that they do not tolerate inappropriate language or behavior.

As noted by Chrysler during its investigation, their Twitter account is being managed by New Media Strategies (NMS) and the disturbing tweet was sent by an NMS employee, who got fired from the company.



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