Call of Duty: Black Ops Breaks All Entertainment Sales Records Made In First 24 Hours

By on Nov 12, 2010 in Gaming, Technology, United States, World Comments

In its first 24 hours of sale, Call of Duty: Black Ops sold an staggering 5.6 million copies, raking in $360 million, as reported on several gaming news sites today. This blasted all entertainment sales records made in first 24 hours.

Call Of Duty Black Ops
Image Credit: Activision

By comparison, its predecessor, Call of Duty: Modern Warfare 2, sold 4.7 million copies raking $310 million in its first day of sale, also setting up sales record last year.

In a statement, Activision CEO Bobby Kotick said: “There has never been another entertainment franchise that has set opening day records for two consecutive years.”

“We started to get some pretty positive vibes when the ratings came out Tuesday,” Sterne Agee & Leach analyst Arvind Bhatia was quoted saying. “It is a reconfirmation of our expectation that this game can at least do the same numbers as last year,” he added.

Call of Duty has established itself as a true pop-culture phenomenon,” Thomas Tippl, chief operating officer of Activision Blizzard was quoted saying.

“We never seem to be surprised by who plays Call of Duty, because it’s everyone — there’s a soldier in all of us,” Tippl added.

Call of Duty: Black Ops is the seventh installment of the popular Call of Duty franchise. It went on sale Tuesday in North America and the U.K. and costs $60. It is available for XBox 360, Playstation 3 and PCs.

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