Blekko, Search Engine With A Human Touch Launched

By on Nov 1, 2010 in Internet Comments


According to different tech sites, a Silicon Valley company with some big names on their back launches the Blekko Search Engine, with a reported $24 Million Capital.

With the beta officially opens today, November 1,2010, Bleckko aims to bring large-scale human touch to web search. They said they will try to have an improved search experience that focuses on delivering results from different high quality sites, which Blekko has been developing over the past three years.

Among their investors includes Marc Andreessen, the creator of the first Web browser, and Ron Conway, who has investment in tech companies including Twitter, Foursquare and even Google.

Blekko is launching with a special directory of websites that provides a spam-free results in different search categories such as health, recipes, song lyrics, hotels, automobiles, colleges and personal finance.

Blekko technology is a tool called a slashtag, where sets of web sites are being organized around a particular topic.

These cover topics as broad as health, money, and autos, and as narrow as gluten-free, neurotechnology, and the Grateful Dead.

Slashtags are appended to search queries and limit search results to only the curated sets of sites, and can be created by users .

For searches not determined to be within a slashtag category, Blekko uses its proprietary ranking algorithms to deliver relevant results from its 3 billion page web crawl.

Blekko also plans to expand “auto-slashing” to improve results in more categories in the future.

Below is what Blekko About page says.

web search bill of rights
1.     Search shall be open
2.     Search results shall involve people
3.     Ranking data shall not be kept secret
4.     Web data shall be readily available
5.     There is no one-size-fits-all for search
6.     Advanced search shall be accessible
7.     Search engine tools shall be open to all
8.     Search & community go hand-in-hand
9.     Spam does not belong in search results
10.     Privacy of searchers shall not be violated

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