Bazooka Joe Gum Comics To Be Removed After Major RebrandingBy Marhgil Macuha on Dec 2, 2012 in Business, Food •
The Bazooka Joe gum comics will be removed from its packages after a major rebranding, international news sites reported on Thursday, November 29, 2012.
According to reports, the comics that come with every stick of Bazooka, starring Bazooka Joe and his sidekick, Mort, are being replaced with puzzles, brainteasers and codes that when entered to their website BazookaJoe.com, will unlock contents like videos and video games.
Reports said that Bazooka Joe and Mort will appear only occasionally as illustrations in the new inserts, but without the corny jokes of the three-panel comic strips.
“Instead of a cheesy joke, we wanted to have a fun, engaging activity for kids, but the purpose wasn’t to not include Bazooka Joe… To me it is all about doing one thing really well, and that is refreshing the Bazooka brand,” Anthony Trani, vice president of marketing at Bazooka Candy Brands, was quoted as saying by The New York Times.
The Bazooka Joe gum comics first appeared in 1953, reports said.
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