$99 Kindle Fire rumors heat up, Amazon denies reports

By on Mar 21, 2013 in Tablet, Technology, United States, World Comments

Rumors that there will be a $99 Kindle Fire recently surfaced online, about a week after Amazon cuts prices of 8.9″ Kindle Fire HD tablet in the US. The prices of the 16GB Wi-Fi enabled and 16GB 4G LTE version at www.amazon.com/kindlefirehd are now $269 and $399, respectively, which were earlier priced at $299 and $499.

Amazon Kindle Fire HD

Amazon Kindle Fire HD 8.9″
Image Credit: Amazon.com

As noted at Tech Crunch on Tuesday, March 20, 2013, they heard that Amazon may release a $99 Kindle Fire, which was said to possess a TI processor just like the existing ones. The alleged upcoming Amazon device was also said to sport a 1280×800 resolution, the same resolution the 7″ Kindle Fire HD has.

According to the report, sources told them that the cheaper Kindle Fire is now in production and Amazon may start shipping the tablet sometime this year. Sarah Perez of Tech Crunch even mentioned that Tom Mainelli, IDC Research Director on tablets, noted that the move by Amazon is reasonable enough.

“The infrastructure is definitely in place for Amazon to go even lower. If they can sell the product at roughly what it costs to build, that fits their long-term vision to make money selling you content on that device.” Mainelli was quoted in the report.

“It’s entirely possible – physically possible – to create a device that costs $99, particularly at the scale that Amazon would do it.” Mainelli added, noting that Amazon will not just be competing with the Apple‘s iPad, but also with cheap Android-based tablets.

However, a later report on PCMag.com said that Amazon is denying the $99 Kindle Fire rumors, with a spokesman sending an email to them, saying, “It’s not happening – we are already at the lowest price points possible for that hardware.” The Amazon tablet is also now available in Japan and Europe.

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