$3,000 Nissan: Cheapest Datsun revival model for sale in 2014, Nissan CEO Carlos Ghosn says

By on Oct 2, 2012 in Automobile Comments

A $3,000 Nissan car will go sale in 2014, which will be the cheapest Datsun model to be ever sold, and is cheaper than the mini cars being sold in India and China. Datsun cars made their debut in Japan in 1932 and entered the American market in 1958, but it was phased out by Nissan in 1985.

Nissan Carlos Ghosn Datsun

Nissan CEO Carlos Ghosn, and the first Datsun,
which was made in 1932

Image Credit: Toru Yamanaka/AFP/Getty Images

As noted by Wall Street Journal on Tuesday, October 2, 2012, Nissan CEO Carlos Ghosn granted them an interview and explained the car company’s plan to revive the Datsun brand and sell it with a price tag of from $3,000 to $5,000 each, which will be sold in emerging markets in 2014.

According to the report, Nissan will be selling six Datsun vehicles and US is not among the priority countries for the low-cost car. The Japanese car company announced the Datsun revival last March and said that the low-cost car will be made available in Indonesia, India and Russia.

“When I say ‘low-cost car,’ I’m talking about the one that we mentioned, $3,000-$5,000, engineered and produced in India first and probably expanded after that to other markets for which we are building platforms and we’re working with partners.” Ghosn was quoted telling to the paper.

“If you engineer well, and if you [don’t] build a car, but build a system around a car, then yes, it’s profitable.” Ghosn said, when asked if the company can make money from selling a $3,000 Nissan, adding that Nissan will be the first car company to succeed in selling low end cars in emerging markets.

Although the design for the revived Datsun has not been revealed, Ghosn said he believes that selling cheaper cars these days is not a risky business, noting that everybody is dreaming to have a car but cannot afford to buy one because of its high price.


Nissan CEO Carlos Ghosn during the press conference last March about the revival of Datsun
Video Credit: NissanNewsroom/YouTube



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