2016 Olympic Games Logo Controversy: Rio de Janeiro 2016 Olympic Logo Similar To Telluride Foundation Logo

By on Jan 4, 2011 in Events, Sports, World Comments
Rio 2016 Olympic Game Logo
Rio 2016 Olympic Game Logo
Image Credit: Rio2016.com

The logo for the Rio 2016 Olympics was unveiled on New Year’s Eve celebration party at Copacabana Beach in Brazil.

According to the official website of Rio 2016 Olympic Games, the logo conveys passion for sports of the Cariocas and Brazilians. President of the Rio 2016 Organizing Committee Carlos Arthur Nuzman said that the logo also resembles transformation the game has given to Rio and Brazil. However, hours after revealing the 2016 Olympic Games logo, the organizers were allegedly accused of plagiarism.

International news websites reported that the designers of the 2016 Olympic Games logo allegedly copied its design from Telluride Foundation, based in Colorado. Fred Gelli, the director of the Brazilian agency that created the logo denied the accusation.

According to Gelli, the agency did extensive research to guarantee the design was unique, however, “for some reason, we missed that one,” Gelli said.

Gelli acknowledged the similarities with the foundations logo, but he said that it is just a coincidence and that he had never seen the foundation’s version. He also added that the general concept of people embracing each other is not novel.

Telluride Foundation Logo
Image Credit:Telluridefoundation.org

The 2016 Olympic Game logo – in the green, gold and blue color stands for the Brazil‘s national colors. It is based on four concepts: contagious energy, harmonious diversity, exuberant nature and the Olympic spirit.

According to Rio 2016 Olympic officials, the new logo is a “passionate Carioca soul that extends an embrace and shares its friendship, in a collective and warm gesture, which expresses our impassioned way of celebrating.”

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