$100 smartphone: Nokia aiming to sell $100 Windows phone, official says

By on Feb 27, 2012 in Europe, Smartphone, Technology Comments

Nokia is reportedly aiming to sell $100 smartphones, which is an action towards the competition from Chinese manufacturers and their cheaper products, as revealed by a top Nokia official at the 2012 Mobile World Congress.



Nokia Lumia 610
Image Credit: Nokia.com

As reported earlier, Nokia launched its new smartphone, the Nokia Lumia 610 at the 2012 MWC trade show in Barcelona, Spain, which is priced at 189 euros (around $254), excluding subsidies and taxes, and is expected to begin shipping in Q2 2012.

Nevertheless, a report at Wall Street Journal (WSJ) on Monday, February 27, 2012, Nokia is being poised to sell much cheaper smartphones as revealed by Nokia Executive Vice President of the Markets Niklas Savander.

“We have brought down the price point of the [Lumia 610 device] to 189 euros, which in many markets means that the operators will subsidize it down to very low price levels or even offer it for free,” Savander was quoted in the report in a 2012 MWC trade show interview.

“The dynamics of the smartphone industry are clearly shifting to lower and lower price points and therefore a 189 euros Windows smartphone like the one we launched today is a very important step.” Savander added.

“But that’s not the end of it and we do need to make sure we get down toward the $100 price point. Our collaboration with Microsoft is pretty good, and ensured that the new features of the Lumia 610 are running with smaller memory configurations,” Savander explained further.

Apparently, mobile device makers in China reportedly have been selling Android-powered smartphones within the $100 price; with Savander not giving specific details on the possible Nokia‘s $100 smartphones.



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