Target cheaper than Walmart, Bloomberg Study Says

By on Aug 26, 2012 in Business, Lifestyle, Shopping Comments

Target is cheaper than Walmart mainly due to several promotions ran this month by the second largest US discounter, according to a study conducted by Bloomberg Industries.

The study, reported on Thursday, August 23, 2012, says that about 150 similar items at Target and Walmart were compared. With more food and back-to-school promotions, Target was found to be 46 cents cheaper for every $100 spent than Walmart.

Walmart spokeswoman Deisha Galberth Barnett clarified that Walmart remains the cheaper choice for every day shopping. In a statement, Barnett explained that “Anytime there’s an environment with high-low retailers, pricing surveys will reflect some differences… Walmart is delivering everyday low prices — not pricing gimmicks — every day, 365 days per year, not just during a single week or during a particular season. Our customers don’t have to wait for a sale or look for an ad.”

Despite Walmart‘s price-match guarantee campaign, Target was able to beat the leading retail store in the price war this month.

Target and Walmart reportedly both beat Amazon this month with a price disparity of 7%.



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